Starting an SEO business is easy but finding clients who are willing to engage you to bring their site high in the search engine rankings is not easy. While starting your own online SEO business is an exciting new adventure as it offers you the opportunity to work online with new business and meet new challenges, it also requires hard work and great concentration, research and marketing.
One of the many aspects of running an SEO business is finding clients and how to keep encourage them to trust you with their websites and to increase their sale and traffic.
This article brings you some steps, tips nd lessons on how to start your online SEO business and how to attract people to your venture.
Get a Website or a Blog
To start an online SEO business, you will need a platform from where you can offer your service and a website and a blog is a must. Having a website or a blog is the fastest and easiest way to attract clients and get business. Make a simple but attractive and easy to use blog or website that has services and contact us page and offers a detailed overview of what you can do for your clients.
Give your complete contact information including phone n umber and email address so that clients can easily get in touch with you and ask about your services and what you can do for their website and business.
Optimize Your Website or Blog
It is also important that once you have got a website or a blog for your SEO business, you optimize it so that it comes highest in the search engine ranking when peoples search for SEO providing companies.
Once you have set up a website or blog, create a list of SEO related keywords for reference so that when you write content, it full of targeted words to drive traffic to your business. You can write an article or blog for each keyword to get maximum attention from the reader and ensure that everyone looking for a search engine optimization service provider lands on your website or blog.
Make sure that the articles you write are useful, helpful, interesting and create an entrance page for potential customers to find you through search engine results. To make your blog or website more interesting, you can also add images related to the SEO to enhance readability.
Target Local Businesses First
The first step to starting an online SEO business is to target local businesses first. If you need some quick clients, you will have to find them yourself and what better way than to target people who are near you whom you can talk to or convince to try your service.
You can contact these businesses by approaching them, telling them about your SEO services and offering to optimize their online business for better results. You can also offer to analyze their website and check for simple things such as title and header tags, content needs, back links, etc. and write up a few points for each business and tell them what optimize and target content, keywords and links can do for their online bsuiness and offer them a few tips tp help them.
Be sure to do your homework on local businesses and know things that could motivate them to engage your SEO services for their business.
Start Networking
Networking is very important to establish your online SEO service, to make new contacts and to get recognized as an established and reputed business. Attend SES New York and PubCon along with other SEO conferences and workshops as they are attended by SEO experts as well as the interested businessmen.
You will be able to get your business introduced and able to make some friends who will pass along their clients to a reliable SEO service.
The above mentioned steps for starting an online SEO business have been formulated keeping in the mind the competitive and the need to succeed in the growing field of SEO. You can also have a successful and profitable online SEO business by having good contacts, targeting the right businesses and using your website and blog to promote yourself.
Showing posts with label an. Show all posts
Showing posts with label an. Show all posts
Sunday, June 6, 2010
8 Tips on How to Start an SEO Campaign
Several small & mid size businesses contact us daily for SEO consultation and helping their websites rank well on search engines. One common question we always hear is:
"Where and how do I start my SEO Campaign from?"
A couple of points to note before we start -
We are assuming that you already have the domain name because finding a good domain name would be a separate topic.
Here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.
1. Find your targeted keywords
The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.
2. Set the title of your website pages right
After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.
3. Set up meta keywords and description
Though Google has said they do not read meta tags content we still advise to put your targeted keywords in meta name=”keywords”/ field and one line description of your website in meta name=”description” field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.
4. Unique content for the home page
Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on "local business results" on Google.
5. Business Blog
Google loves a blog and so do the other search engines. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 posts every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business.
We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.
6. Install Web Analytics
Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.
We suggest using Google Analytics!
7. Monitor your website rankings
Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords.
We, at KPMRS, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.
Search Engine Submission
8. Setup business profiles on social media websites
Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.
We hope that you found this list a good starting point to help you set up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well a few ones that we love
"Where and how do I start my SEO Campaign from?"
A couple of points to note before we start -
We are assuming that you already have the domain name because finding a good domain name would be a separate topic.
Here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.
1. Find your targeted keywords
The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.
2. Set the title of your website pages right
After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.
3. Set up meta keywords and description
Though Google has said they do not read meta tags content we still advise to put your targeted keywords in meta name=”keywords”/ field and one line description of your website in meta name=”description” field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.
4. Unique content for the home page
Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on "local business results" on Google.
5. Business Blog
Google loves a blog and so do the other search engines. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 posts every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business.
We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.
6. Install Web Analytics
Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.
We suggest using Google Analytics!
7. Monitor your website rankings
Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords.
We, at KPMRS, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.
Search Engine Submission
8. Setup business profiles on social media websites
Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.
We hope that you found this list a good starting point to help you set up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well a few ones that we love
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