Affiliate marketing is definitely a hot topic on the Web these days, and for good reason, as it's a great way to make money without a lot of the traditional overhead and expense. While it's not a guaranteed source of easy money as many affiliate marketing articles may claim, it can be a great way to put your marketing and Web skills to work to produce a steady stream of income, 24 hours a day and 7 days a week.
Affiliate marketing is a proven way to make money online, and one that requires very little overhead or startup costs. The basic principle of affiliate marketing is pretty simple and straightforward: online businesses and e-commerce sites pay affiliates for driving customers and traffic to their products. These affiliates do much of their marketing work for them, building Web sites, blogs, and other sites with links and banners to generate new sales and customers.
And why would affiliates do this? To make money, of course! Affiliate marketing programs typically compensate affiliates based on a percentage of the sales they produce, so an affiliate stands to make anywhere from 5%-30% of the total amount purchased by customers that they refer, or they may receive a flat fee per new customer, subscription, or sale. It's a win-win situation for both parties, as the businesses that offer affiliate programs are able to greatly expand their marketing efforts at very little cost to them, while affiliates are able to make very good money without having to worry about inventory, customer service, or shipping.
There are tons of affiliate programs available to promote, so browse these tips for finding good affiliate programs and you'll be off and running. The programs are always free to join and provide you with the marketing materials you'll need, including banners, graphics, and even tools for generating HTML pages and entire Web sites. And naturally, the more money that is involved in that very business, the better the tools offered by the program will be. High income programs like poker affiliates normally offer good tools that are valuable to your visitors. The poker affiliate business has shown large profits for quite some time and the competition amongst the programs are fierce to find the best affiliates marketing their poker program. Tools are one way for them to stand out from the competition and this also helps you as an affiliate.
Some basic HTML skills will serve you very well, but imagination and perseverance is even more valuable, as you'll need to find the niche that's right for you and try lots of different approaches before you find the perfect one. Affiliate marketing can be very hard work but once you find the right approach it can turn into easy money, especially when you keep earning residual income from past sites and marketing campaigns you've created.
Showing posts with label Tips. Show all posts
Showing posts with label Tips. Show all posts
Monday, June 21, 2010
Sunday, June 6, 2010
8 Tips on How to Start an SEO Campaign
Several small & mid size businesses contact us daily for SEO consultation and helping their websites rank well on search engines. One common question we always hear is:
"Where and how do I start my SEO Campaign from?"
A couple of points to note before we start -
We are assuming that you already have the domain name because finding a good domain name would be a separate topic.
Here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.
1. Find your targeted keywords
The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.
2. Set the title of your website pages right
After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.
3. Set up meta keywords and description
Though Google has said they do not read meta tags content we still advise to put your targeted keywords in meta name=”keywords”/ field and one line description of your website in meta name=”description” field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.
4. Unique content for the home page
Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on "local business results" on Google.
5. Business Blog
Google loves a blog and so do the other search engines. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 posts every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business.
We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.
6. Install Web Analytics
Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.
We suggest using Google Analytics!
7. Monitor your website rankings
Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords.
We, at KPMRS, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.
Search Engine Submission
8. Setup business profiles on social media websites
Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.
We hope that you found this list a good starting point to help you set up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well a few ones that we love
"Where and how do I start my SEO Campaign from?"
A couple of points to note before we start -
We are assuming that you already have the domain name because finding a good domain name would be a separate topic.
Here are some of the most important steps that you can yourself take care of before going to any SEO company to manage your search engine marketing campaign.
1. Find your targeted keywords
The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.
2. Set the title of your website pages right
After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.
3. Set up meta keywords and description
Though Google has said they do not read meta tags content we still advise to put your targeted keywords in meta name=”keywords”/ field and one line description of your website in meta name=”description” field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.
4. Unique content for the home page
Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on "local business results" on Google.
5. Business Blog
Google loves a blog and so do the other search engines. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 posts every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business.
We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.
6. Install Web Analytics
Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.
We suggest using Google Analytics!
7. Monitor your website rankings
Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords.
We, at KPMRS, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.
Search Engine Submission
8. Setup business profiles on social media websites
Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.
We hope that you found this list a good starting point to help you set up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well a few ones that we love
Saturday, June 5, 2010
Shaving Tips for men to get the best shave
•It's best to avoid shaving the very first thing in the morning. If possible, let your skin wake up a while. This allows the "puffiness" you encounter from fluids collecting in your skin during the night to recede, thus allowing you to get a closer shave when you do begin the task.
•Use an exfoliate such as a facial cleanser or scrub to eradicate dead skin cells and open up the pores of the skin to prepare it for a close shave.
•Stubble should be wetted with warm or hot water before shaving. This swells the hair shaft allowing the blade to cut the hair, not your skin.
•Thoroughly massage shave cream into stubble. A vitamin and Aloe Vera based shave cream will provide a close soothing shave and protect against razor rashes and burns.
•Use a sharp blade. A dull blade is responsible for many shaving cuts as it drags over your face and catches your skin along with the hairs of your beard.
•Rinse the blade often in hot water when shaving and use slow short strokes. Take your time.
•Shaving with grain means shaving in the direction of how the hair grows on your face. It is always best to shave this way. Shaving against the grain can cause redness, rashes, razor burn and ingrown hairs, which are all painful.
HINT: Pulling the skin taut with your free hand and shave over this tight area. This makes the whiskers pull away from your skin, making it easier for the razor to grasp them.
SHAVE CREAM
AFTER SHAVING TIPS
•Finish by rinsing off with cool water. It will close the skin pores.
•For cuts, use a moistened alum block to stop the bleeding.
•Apply a moisturizing aftershave lotion on the shaved areas. Avoid alcohol-based aftershaves lotions as they tend to dry the skin.
•In the last, use a moisturizer over the face and neck to keep the skin firm and supple. Or apply an after shave cream such as this one REJUVENATE. Anti aging face cream to keep your skin moist and fresh with UV protection.
You can get yourself a Zirh Shave Kit for $49. Zirh really delivers high quality grooming products for men. That is why its been used by celebrities like Tom Cruise, Justin Timber lake and many more...
The above shaving tips will give you a perfect shave. Look your best, all the time.
A few warnings:
•People with sensitive skin may wish to avoid shaving for the same reasons. Again, if you chose to shave, consider shaving cream made for sensitive skin and use a hypoallergenic moisturizer afterwards.
•Consider closely trimming your hair instead. It provides many of the benefits of shaving without all the risks!
•Shave after your shower. Your face is easier to shave when your stubble is softened by soap, hot water and residual shampoo and conditioner.
•Don't use hot water to rinse off your blades when you are shaving. Heat makes metal expand and warp. Use Cold water and your blades will contract a bit making the blade tighter and sharper.
•Use an exfoliate such as a facial cleanser or scrub to eradicate dead skin cells and open up the pores of the skin to prepare it for a close shave.
•Stubble should be wetted with warm or hot water before shaving. This swells the hair shaft allowing the blade to cut the hair, not your skin.
•Thoroughly massage shave cream into stubble. A vitamin and Aloe Vera based shave cream will provide a close soothing shave and protect against razor rashes and burns.
•Use a sharp blade. A dull blade is responsible for many shaving cuts as it drags over your face and catches your skin along with the hairs of your beard.
•Rinse the blade often in hot water when shaving and use slow short strokes. Take your time.
•Shaving with grain means shaving in the direction of how the hair grows on your face. It is always best to shave this way. Shaving against the grain can cause redness, rashes, razor burn and ingrown hairs, which are all painful.
HINT: Pulling the skin taut with your free hand and shave over this tight area. This makes the whiskers pull away from your skin, making it easier for the razor to grasp them.
SHAVE CREAM
AFTER SHAVING TIPS
•Finish by rinsing off with cool water. It will close the skin pores.
•For cuts, use a moistened alum block to stop the bleeding.
•Apply a moisturizing aftershave lotion on the shaved areas. Avoid alcohol-based aftershaves lotions as they tend to dry the skin.
•In the last, use a moisturizer over the face and neck to keep the skin firm and supple. Or apply an after shave cream such as this one REJUVENATE. Anti aging face cream to keep your skin moist and fresh with UV protection.
You can get yourself a Zirh Shave Kit for $49. Zirh really delivers high quality grooming products for men. That is why its been used by celebrities like Tom Cruise, Justin Timber lake and many more...
The above shaving tips will give you a perfect shave. Look your best, all the time.
A few warnings:
•People with sensitive skin may wish to avoid shaving for the same reasons. Again, if you chose to shave, consider shaving cream made for sensitive skin and use a hypoallergenic moisturizer afterwards.
•Consider closely trimming your hair instead. It provides many of the benefits of shaving without all the risks!
•Shave after your shower. Your face is easier to shave when your stubble is softened by soap, hot water and residual shampoo and conditioner.
•Don't use hot water to rinse off your blades when you are shaving. Heat makes metal expand and warp. Use Cold water and your blades will contract a bit making the blade tighter and sharper.
Beauty and Grooming Tips for Men
A man should be stylish and elegant in his dressing. Besides being intelligent and professionally smart a 21st century man has to look physically smart too. If you look good, you feel good and confident. Confidence leads to success. Thus the first step to success is presenting an image that is cultivated, well-maintained and carefully groomed to look naturally handsome.Some of these beauty and grooming tips are basic, while others go beyond a simple hair cut. Choose what's right for you and pamper yourself.
Protect and Pamper Your Skin
The best way to prevent wrinkles and skin cancer is to protect your skin from sun damage by using a daily moisturizer with sunscreen.
A good daily skin care routine includes cleansing, followed by a gentle facial exfoliant scrub, which also enhances shaving ease and comfort. Follow with a moisturizer containing sunscreen for day and at night a moisturizer with AHA's to encourage skin regeneration.
Go Short if You’re Balding
Balding is another common problem among men. Opting for a comb-over just dates your look. Get comfortable with your changing look and opt for a modern short haircut.
When men begin to lose the hair on their heads, they may begin to notice unwanted hair in other places, like their nose, ears or back. Be sure to trim or wax unwanted hair for a clean, contemporary look.
Grooming Tips for Men
•Trim your nose hairs regularly .
•If you wear a beard, it should be neatly trimmed. Mustaches should also be trimmed.
•If you don't iron your clothes, remove them immediately from the dryer so wrinkles don't set.
•Do not have dirty fingernails no matter what type of job you are applying for. Trim nails and scrub hands if necessary.
•Consider trimming your arm pit hairs in warm weather. Less hairs, less bacteria, less smell. Think about it.
•Good dental hygiene means a dazzling smile.
•Do wear your hair clean and styled neatly.
Extend the Life of Your Razor Blades
All you need is a bottle of mineral oil and some rubbing alcohol. After shaving, thoroughly clean and dry your razor blades and then completely immerse the razor head in a shallow dish filled with mineral oil. Use the rubbing alcohol to wash away the oil next time you need to use the razor.
By immersing the blades in oil, you stop the oxidization process that dulls their sharp edges. A daily mineral oil soak can double or even triple the life of your cartridges.
Happy grooming!
Protect and Pamper Your Skin
The best way to prevent wrinkles and skin cancer is to protect your skin from sun damage by using a daily moisturizer with sunscreen.
A good daily skin care routine includes cleansing, followed by a gentle facial exfoliant scrub, which also enhances shaving ease and comfort. Follow with a moisturizer containing sunscreen for day and at night a moisturizer with AHA's to encourage skin regeneration.
Go Short if You’re Balding
Balding is another common problem among men. Opting for a comb-over just dates your look. Get comfortable with your changing look and opt for a modern short haircut.
When men begin to lose the hair on their heads, they may begin to notice unwanted hair in other places, like their nose, ears or back. Be sure to trim or wax unwanted hair for a clean, contemporary look.
Grooming Tips for Men
•Trim your nose hairs regularly .
•If you wear a beard, it should be neatly trimmed. Mustaches should also be trimmed.
•If you don't iron your clothes, remove them immediately from the dryer so wrinkles don't set.
•Do not have dirty fingernails no matter what type of job you are applying for. Trim nails and scrub hands if necessary.
•Consider trimming your arm pit hairs in warm weather. Less hairs, less bacteria, less smell. Think about it.
•Good dental hygiene means a dazzling smile.
•Do wear your hair clean and styled neatly.
Extend the Life of Your Razor Blades
All you need is a bottle of mineral oil and some rubbing alcohol. After shaving, thoroughly clean and dry your razor blades and then completely immerse the razor head in a shallow dish filled with mineral oil. Use the rubbing alcohol to wash away the oil next time you need to use the razor.
By immersing the blades in oil, you stop the oxidization process that dulls their sharp edges. A daily mineral oil soak can double or even triple the life of your cartridges.
Happy grooming!
Tooth Whitening Tips
Clean, sparkling teeth are so much a part of that total impact that make you attractive to others. We all know the importance of taking care of the teeth, yet tooth decay is probably as common cold.
Tips to Keep Your Teeth White
Whitening treatments don't yield permanent results. If you expose your teeth to foods and beverages that cause staining you may see the whiteness start to fade in as little as 1 month. Those who avoid foods and beverages that stain may be able to wait one year or longer before another whitening treatment or touch-up is needed.
You worked hard to get your teeth white. Here are some tips to help maintain your pearly whites.
•Avoid the consumption of or exposure to products that stain your teeth. If you do choose to consume beverages that stain, consider using a straw so that the liquid bypasses your front teeth.
•Brush or rinse immediately after consuming stain-causing beverages or foods.
•Follow good oral hygiene practices. Brush your teeth at least twice daily and floss at least once daily to remove plaque. Use a whitening toothpaste (once or twice a week only) to remove surface stains and prevent yellowing. Use a regular toothpaste the rest of the time.
•Consider touch-up treatments. Depending on the whitening method used, you may need a touch-up every 6 months or after a year or two. If you smoke or drink lots of stain-causing beverages, you may need a touch up more often.
Tips on Proper Brushing
Dentists say that the minimum time you should spend brushing your teeth is 2 minutes twice a day. Here are some tips on how to brush properly:
•Hold your brush at a 45-degree angle against your gumline. Gently brush from where the tooth and gum meet to the chewing surface in short (about half-a-tooth-wide) strokes. Brushing too hard can cause receding gums, tooth sensitivity, and, over time, loose teeth.
•Use the same method to brush all outside and inside surfaces of your teeth.
•To clean the chewing surfaces of your teeth, use short sweeping strokes, tipping the bristles into the pits and crevices.
•To clean the inside surfaces of your top and bottom front teeth and gums, hold the brush almost vertical. With back and forth motions, bring the front part of the brush over the teeth and gums.
•Using a forward-sweeping motion, gently brush your tongue and the roof of your mouth to remove the decay-causing bacteria that exist in these places.
•Use an egg timer or play a favorite song while brushing your teeth to get used to brushing for a full 2 to 3 minutes. Some electronic toothbrushes have timers that let you know when 2 minutes are up.
SPECIAL OFFER:-
Home remedies to keep your teeth white
1.Use baking soda twice a month to help remove any stains buildup.
2.Add a drop of clove oil to the toothpaste and brush.
3.Avoid smoking. This is one of the quickest ways of turning white teeth yellow.
4.Take a teaspoon of lemon juice and a tsp of salt. Make a paste. Apply this on the yellowish tint.
5.Avoid coffee and red wine as much as possible. Both will quickly stain your teeth.
6.Consuming ginger, lemon juice, improve digestion and improves breath.
Tips to Keep Your Teeth White
Whitening treatments don't yield permanent results. If you expose your teeth to foods and beverages that cause staining you may see the whiteness start to fade in as little as 1 month. Those who avoid foods and beverages that stain may be able to wait one year or longer before another whitening treatment or touch-up is needed.
You worked hard to get your teeth white. Here are some tips to help maintain your pearly whites.
•Avoid the consumption of or exposure to products that stain your teeth. If you do choose to consume beverages that stain, consider using a straw so that the liquid bypasses your front teeth.
•Brush or rinse immediately after consuming stain-causing beverages or foods.
•Follow good oral hygiene practices. Brush your teeth at least twice daily and floss at least once daily to remove plaque. Use a whitening toothpaste (once or twice a week only) to remove surface stains and prevent yellowing. Use a regular toothpaste the rest of the time.
•Consider touch-up treatments. Depending on the whitening method used, you may need a touch-up every 6 months or after a year or two. If you smoke or drink lots of stain-causing beverages, you may need a touch up more often.
Tips on Proper Brushing
Dentists say that the minimum time you should spend brushing your teeth is 2 minutes twice a day. Here are some tips on how to brush properly:
•Hold your brush at a 45-degree angle against your gumline. Gently brush from where the tooth and gum meet to the chewing surface in short (about half-a-tooth-wide) strokes. Brushing too hard can cause receding gums, tooth sensitivity, and, over time, loose teeth.
•Use the same method to brush all outside and inside surfaces of your teeth.
•To clean the chewing surfaces of your teeth, use short sweeping strokes, tipping the bristles into the pits and crevices.
•To clean the inside surfaces of your top and bottom front teeth and gums, hold the brush almost vertical. With back and forth motions, bring the front part of the brush over the teeth and gums.
•Using a forward-sweeping motion, gently brush your tongue and the roof of your mouth to remove the decay-causing bacteria that exist in these places.
•Use an egg timer or play a favorite song while brushing your teeth to get used to brushing for a full 2 to 3 minutes. Some electronic toothbrushes have timers that let you know when 2 minutes are up.
SPECIAL OFFER:-
Home remedies to keep your teeth white
1.Use baking soda twice a month to help remove any stains buildup.
2.Add a drop of clove oil to the toothpaste and brush.
3.Avoid smoking. This is one of the quickest ways of turning white teeth yellow.
4.Take a teaspoon of lemon juice and a tsp of salt. Make a paste. Apply this on the yellowish tint.
5.Avoid coffee and red wine as much as possible. Both will quickly stain your teeth.
6.Consuming ginger, lemon juice, improve digestion and improves breath.
Makeup Tips For Different types of Faces
Facial structure should be analyses to ascertain the facial type so that attractive features are emphasised and irregular features are made less noticeable. To achieve this, you must understand basic face shapes.
Oval Shape
Oval is considered to be an ideal shape. No corrective make-up or special hair-style is required because it is the most balanced face. The purpose of make-up is to archive the oval shape. Eyebrows should be shaped in a natural arch. While applying lipstick the lower lip should be outlined to create fuller look and the natural line of the upper lip should be followed. Blush on or cheek colors be applied in a "C" shape and blended up to the outer corner of the eyes.
Diamond Shape
This facial type has a narrow forehead and chin with wide cheek bones. Reduce the extreme width of the cheeks to achieve an oval shape Apply a darker shade of foundation to the outside of cheekbones extending towards the outer corner of the eyes. A lighter shade of foundation can applied on the chin and the forehead to create an illusion of the width to the face. The Eyebrows should not be close but slightly apart from the centre and then follow the natural arch. Lipstick should be applied in the natural form of lips.
Heart Shape
A heart shaped face has a wide for head and narrow chin. Increases the width of the chin and jawline with a lighter shade of foundation and minimize the width of the forehead by applying a dark foundation. Eyebrows should be thick and straight following the natural arch, but with a one eye distance between the brows. Lipstick should be applied on the natural lip line. A high lighter or a white eye shadow can be applied on the forehead centre and the sides of the sides of the cheeks to create an illusion of the width. Apply rouge on the upper cheek base.
Round Shape
A round face has an almost equal width and length proportion. Add length to the face to achieve an oval Shape. Generally, a narrow forehead goes well this face, which can be formed by using a deeper shade of the foundation on the sides. To give a slender look to the jawline, a dark colour foundation can be applied on the jawline and under the cheeks. Cheeks will look narrow if rouge and blush on are applied on the cheekbones and blended towards the temple area. Lipstick should be applied on the inside of the lip line. Eyebrows should be shaped in a sweeping manner. Eyebrows and eyes should be given a longer appearance with the help of the brow pencils.
Square Face
A straight forehead and square jaw make a very strong face shape. A darker shade of foundation applied on the temples, jawline and sides of the face will tone down the wide corners of the face. A little rouge on the cheeks should blend towards the jawline to accentuate the length of the face. Round shape eyebrows provide a soft touch to the face. Lipstick has to be applied to create fullness in the lips to divert attention from the square jawline.
Long Shape
The face is long in the proportion to the width, usually with hollow cheeks. to reduce the length of the face an illusion of the width is required. Slightly thick eyebrows with a natural arch are needed to reduce the face length. Eye make-up should be aimed to achieve a wide- eyed look. Eyeliner should be applied from the centre of the lid tilting it up to the outer corner of the eye. Lip line should be full in the appearance. Rouge and blush-on should be applied to cheeks not higher than outer corner of the eye and not below the tip of the nose. A deeper shade of foundation can be applied across the jaw and chin and on the top of the for head to reduce the length of the face.
Pear Shape
Narrow forehead, wide jawline and chin are the main characteristic of the pear shaped face. An illusion about the length of the face and adding width to the forehead are required for a pear shaped face. Eyebrows should be shaped to create a higher arch on the outer ends. Rouge application on the cheekbones should be blended towards the jawline. A deep colour foundation should be applied on the sides to minimise the width of the jaw and to achieve a slender look.
Oval Shape
Oval is considered to be an ideal shape. No corrective make-up or special hair-style is required because it is the most balanced face. The purpose of make-up is to archive the oval shape. Eyebrows should be shaped in a natural arch. While applying lipstick the lower lip should be outlined to create fuller look and the natural line of the upper lip should be followed. Blush on or cheek colors be applied in a "C" shape and blended up to the outer corner of the eyes.
Diamond Shape
This facial type has a narrow forehead and chin with wide cheek bones. Reduce the extreme width of the cheeks to achieve an oval shape Apply a darker shade of foundation to the outside of cheekbones extending towards the outer corner of the eyes. A lighter shade of foundation can applied on the chin and the forehead to create an illusion of the width to the face. The Eyebrows should not be close but slightly apart from the centre and then follow the natural arch. Lipstick should be applied in the natural form of lips.
Heart Shape
A heart shaped face has a wide for head and narrow chin. Increases the width of the chin and jawline with a lighter shade of foundation and minimize the width of the forehead by applying a dark foundation. Eyebrows should be thick and straight following the natural arch, but with a one eye distance between the brows. Lipstick should be applied on the natural lip line. A high lighter or a white eye shadow can be applied on the forehead centre and the sides of the sides of the cheeks to create an illusion of the width. Apply rouge on the upper cheek base.
Round Shape
A round face has an almost equal width and length proportion. Add length to the face to achieve an oval Shape. Generally, a narrow forehead goes well this face, which can be formed by using a deeper shade of the foundation on the sides. To give a slender look to the jawline, a dark colour foundation can be applied on the jawline and under the cheeks. Cheeks will look narrow if rouge and blush on are applied on the cheekbones and blended towards the temple area. Lipstick should be applied on the inside of the lip line. Eyebrows should be shaped in a sweeping manner. Eyebrows and eyes should be given a longer appearance with the help of the brow pencils.
Square Face
A straight forehead and square jaw make a very strong face shape. A darker shade of foundation applied on the temples, jawline and sides of the face will tone down the wide corners of the face. A little rouge on the cheeks should blend towards the jawline to accentuate the length of the face. Round shape eyebrows provide a soft touch to the face. Lipstick has to be applied to create fullness in the lips to divert attention from the square jawline.
Long Shape
The face is long in the proportion to the width, usually with hollow cheeks. to reduce the length of the face an illusion of the width is required. Slightly thick eyebrows with a natural arch are needed to reduce the face length. Eye make-up should be aimed to achieve a wide- eyed look. Eyeliner should be applied from the centre of the lid tilting it up to the outer corner of the eye. Lip line should be full in the appearance. Rouge and blush-on should be applied to cheeks not higher than outer corner of the eye and not below the tip of the nose. A deeper shade of foundation can be applied across the jaw and chin and on the top of the for head to reduce the length of the face.
Pear Shape
Narrow forehead, wide jawline and chin are the main characteristic of the pear shaped face. An illusion about the length of the face and adding width to the forehead are required for a pear shaped face. Eyebrows should be shaped to create a higher arch on the outer ends. Rouge application on the cheekbones should be blended towards the jawline. A deep colour foundation should be applied on the sides to minimise the width of the jaw and to achieve a slender look.
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